She Thinks Digital
Complete brand refresh for a digital marketing company, including logo design and brand guidelines.
Year
2023
Timeline
30 Days
Industry
Marketing
Client
She Thinks Digital
The Challenge
She thinks Digital had been operating with an outdated Canva brand identity that didn't reflect their commitment to excellence and modern marketing.
Key Challenges:
No cohesive visual identity on marketing materials
Design that didn't communicate modern values
Limited brand recognition online
Need to appeal to younger, modern business owners
Brand Identity
Typography
BW Surco
Primary Typeface - Headlines
Aa Bb Cc Dd Ee Ff
Clean, modern, and versatile
Color Palette
Fresh Clementine
#F39616
Hot Pink
#E84189
Hello Orange
#EC6D1D
Custom logo design featuring organic shapes and growth motifs
Our Solution
1. Brand Strategy & Positioning
We developed a comprehensive brand strategy that positioned She Thinks Digital as a modern company.
2. Visual Identity System
Created a fresh, vibrant color palette. Designed a custom logo featuring organic shapes that represent connection and community. Developed brand guidelines ensuring consistency across all touchpoints.
The Results
50%
Increase in brand recognition
Featured in major conferences
Impact Beyond Numbers:
Strengthened market position as a leader in ATL digital marketing
Increased customer loyalty and repeat purchases
Attracted new partnerships with major brands
Enhanced social media presence with cohesive, shareable content
Butler Media transformed our entire brand. The new identity perfectly captures who we are and where we're going. Our customers love it, and we've seen incredible growth since the rebrand.
Nicolette Rumph
Founder, She Thinks Digital