The Shelley Stone Group
Ongoing social media strategy and content creation that transformed a Realtors® online presence and community engagement.
Year
2025
Timeline
Ongoing
Industry
Houston Real Estate
Client
Shelley Stone
The Challenge
Shelley had an incredible track record helping Missouri City homeowners get top dollar, but her social media presence wasn't reflecting the energy and value she provided.
Key Challenges:
Low follower count and minimal engagement on social platforms
Inconsistent posting schedule and design quality
Difficulty reaching target audience
Content Strategy
💡
Behind the Scenes
Showcasing real life in the business, and integrating short form video.
🌟
Targeted Followers
Geo-tagging, SEO, and targeted follower growth plan.
🎯
Educational Content
Tips, insights, and advice for aspiring entrepreneurs
Publishing Schedule
Sun
Sat
Fri
Thu
Wed
Tue
Mon
5 posts per week with strategic timing for maximum engagement
Our Approach
1. Audience Research & Strategy
Conducted in-depth research on the target audience. Developed a comprehensive social media strategy aligned with Shelley's goals and audience preferences.
2. Content Creation & Curation
Created a diverse content mix including educational posts, success stories, industry insights, and aspirational content. Developed custom graphics, videos, and carousel posts optimized for each platform.
3. Community Engagement
Implemented a proactive community management strategy, responding to comments, participating in relevant conversations, and building relationships.
4. Analytics & Optimization
Tracked performance metrics weekly, analyzing what content resonated most. Continuously refined strategy based on data, optimizing posting times, content types, and messaging for maximum impact.
The Results
25%
Increased local brand recognition
12x
Boost in engagement rate
500%
Increase in followers
Butler Media didn't just manage my social media; they became an extension of my team.
Shelley Stone