Case study · Brand identity
She Thinks Digital
Complete brand refresh for a digital marketing company, including logo design and brand guidelines.
The challenge
She Thinks Digital had been operating with an outdated Canva brand identity that didn't reflect their commitment to excellence and modern marketing.
Key challenges
- No cohesive visual identity on marketing materials
- Design that didn't communicate modern values
- Limited brand recognition online
- Need to appeal to younger, modern business owners
Brand identity
Color palette
-
Fresh Clementine
#F39616 -
Hot Pink
#E84189 -
Hello Orange
#EC6D1D
Typography
BW Surco
Primary typeface ยท Headlines
Clean, modern, and versatile
Final logo
Our solution
-
1
Brand strategy & positioning
We developed a comprehensive brand strategy that positioned She Thinks Digital as a modern company.
-
2
Visual identity system
Created a fresh, vibrant color palette. Designed a custom logo featuring organic shapes that represent connection and community. Developed brand guidelines ensuring consistency across all touchpoints.
The results
50%
Increase in brand recognition
Featured in major conferences
Impact beyond numbers
- Strengthened market position as a leader in ATL digital marketing
- Increased customer loyalty and repeat purchases
- Attracted new partnerships with major brands
- Enhanced social media presence with cohesive, shareable content
Butler Media transformed our entire brand. The new identity perfectly captures who we are and where we're going. Our customers love it, and we've seen incredible growth since the rebrand.
Ready to transform your brand?
Let's create a brand identity that resonates with your audience and drives real results.
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