Case study · Social media
The Shelley Stone Group
Ongoing social media strategy and content creation that transformed a Realtor®'s online presence and community engagement.
The challenge
Shelley had an incredible track record helping Missouri City homeowners get top dollar, but her social media presence wasn't reflecting the energy and value she provided.
Key challenges
- Low follower count and minimal engagement on social platforms
- Inconsistent posting schedule and design quality
- Difficulty reaching target audience
Content strategy
Educational content
Tips, insights, and advice for aspiring entrepreneurs.
Targeted followers
Geo-tagging, SEO, and a targeted follower growth plan.
Behind the scenes
Showcasing real life in the business, and integrating short-form video.
Publishing schedule
- Mon
- Tue
- Wed
- Thu
- Fri
- Sat
- Sun
5 posts per week, timed for maximum engagement.
Our approach
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1
Audience research & strategy
In-depth research shaped a social strategy aligned with Shelley's goals.
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2
Content creation & curation
Educational posts, success stories, and custom graphics and video built for each platform.
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3
Community engagement
Proactive replies and conversation drove real relationships and growth.
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4
Analytics & optimization
Weekly tracking refined timing, formats, and messaging for maximum impact.
Results at a glance
- followers
- +500%
- engagement
- 12x
Butler Media didn't just manage my social media; they became an extension of my team.
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