In the world of social media, having a strong funnel of content is essential to capturing and converting customers. This involves a strategic approach that balances different types of content to create a seamless customer journey.
Our favorite funnel strategy is the 40/30/30 rule, which allocates 40% of content to capture attention, 30% to start conversations, and 30% to convert customers.
Capture
The first step in this strategy is to create content that captures the attention of your audience. This is where short-form video and carousel content shines. For example, real estate agents can post before-and-after reels of homes they've staged or highlight the unique features of a new property. This type of content is perfect for attracting potential customers who don't know you yet, helping you build brand awareness.
Converse
The next step is to create content that starts conversations with your audience. Your Instagram stories are a great place for this type of content; think about polls, Q&As, or interactive stickers that encourage engagement. For example, a real estate agent can post a poll asking their audience which neighborhood they prefer or asking for input on the design of a new property. This type of content is ideal for building relationships and connecting with potential customers.
Convert
The final step is to create content that converts your audience into customers. This can be achieved through calls to action (CTAs), promotions, or testimonials. For example, a real estate agent can post a testimonial from a satisfied client or offer a free consultation for sellers who want to know their home value. This type of content is perfect for encouraging potential customers to take action and convert into actual customers.
Incorporating the 40/30/30 rule into your content strategy will help create a balance with your content.
Remember, social media is all about creating relationships; start by analyzing your current mix of posts and see where you can incorporate the 40/30/30 rule. With some planning and creativity, you can build a social media presence that captures attention, starts conversations, and converts customers.