Facebook and Instagram are making organic reach more challenging. And spending a fortune to get your hard work and valuable content in front of the right audience is not ideal. So, if you're considering adding a "boost" to your social media strategy, here we will discuss;
What to boost?
Prioritize posts that are high-performing. Most of the time, if a post performs well organically, it will perform well with an expanded audience. These posts are more likely to attract new followers and give you your money's worth toward your social media goals.
How often to boost?
The best cadence for boosting a post on Facebook depends on your goals and budget, but a good general recommendation is to boost your best-performing post weekly.
How much should you spend?
When budgeting, begin with a conservative investment that aligns with your business goals. Test different budget levels and monitor the results to determine the most effective allocation for your boosted posts.
For small business owners on a tight budget, start with a weekly budget of $10 to $20 per boosted post, gradually increasing it based on the post's performance.
What is the goal?
Each boosted post should have a specific objective that aligns with your business growth plan. Identify whether you aim to drive traffic to your website, generate leads, or increase brand awareness. Your campaign goal will guide your targeting and messaging.
Practical Tip: Use clear and compelling call-to-action buttons on your boosted posts to direct viewers toward the desired action, such as "Learn More," "Shop Now," or "Sign Up."
Who to target?
Facebook and Instagram offer advanced targeting options to reach your ideal customers. You can use demographic filters like age, location, interests, and behaviors to narrow down your audience. You can also use their automatic placement options. Start with a small budget and test different audiences to see what makes the best sense for your business.
How do I know if it's working?
Regularly monitoring the performance of your boosted posts is crucial. Analyze the metrics, such as reach, engagement, and conversions, to understand what resonates best with your audience. Use these insights to refine your boosting strategy over time and maximize the return on your investment. If you do not see the performance toward the campaign goal, it may be time to adjust or end the ad.
Putting out great content and seeing your post growth stay stagnant is SO FRUSTRATING. There's no shame in a little boost. As you gain insights into your audience's preferences, you'll be better equipped for organic and paid posting options.